Some blogs are about being like the popular kid in school. How many visitors does the blog draw? How high in the Google rankings can it go? How much money can it draw in? Much of the blog related news is about these blogs. But I think it’s also important to consider that there are different genres of blogs, and many of the new, traditional blog rules may not necessarily apply.
One of these genres is the personal blog. These were many of the blogs that started the original blogging phenomenon. Money isn’t the focus of the blog, nor is the best search engine optimization. It’s really more about personal expression and making connections.
Other types of blogs are about business or expertise. Examples of these would be tech blogs, company blogs, and personal expertise blogs. I read plenty of these as well. But the difference is that I don’t make any personal connections. That would be like watching CNN in hopes of getting to know Wolf Blitzer better.
Many of the blogs I enjoy the most are ones that are personal, that talk about life, and are more organic. There is no editorial calendar. Posts do not have to include an infographic. They just have to be personal, original, and sometimes even insightful. You get to know the author a little bit better. And that connection may even lead you to know something more about yourself.
I’m certainly not saying that all personal blogs are good ones, or that no structure or rules apply. But I don’t think that getting caught up in making the “perfect” blog should detract from just simply expressing oneself.
- Posted using BlogPress from my iPad